Old Mutual has a ton of information on the Two Oceans Marathon website, but the information is not easily digestible. Users can’t easily select a program that appeals to them, and they don’t have something that can keep them accountable on training days.
Our solution solves all these friction points. Allowing each user to select a race, and program customised to the time they want to finish. The app also allows users to see when their training days are, what they should be doing on that day and track their progress.
Research, research and more research. Not being a runner myself, I had no idea how to approach this. I started by talking to a group of runners and getting as much information as possible.
Each iteration of our design was followed by a testing session to make sure we are aligned with the needs of the people that would use this app.