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Mercedes Benz

We were approached by Mercedes-Benz to aid them with the launch of the new GLA and getting digital traction on both the GLA and S-Class.

With two completely different personas for each car, Mercedes-Benz wanted to better understand who buys the GLA and they wanted to empower the sales people selling the car with data to make a better connection, increasing the brand experience and as a result – sell more cars.

Below is the GLA version of the app we created to aid them in this journey.

Mercedes Benz
Mercedes Benz
Mercedes Benz
Mercedes Benz
Mercedes Benz

We started the process by interviewing the dealers and likely prospects that would buy the GLA. Understanding where their frustrations were and designing an application that would alleviate those friction points.

Dealers mentioned, they often don’t have enough data to align the cars features with the person they are seeing. While the prospect mentioned, they often leave the dealer feeling slightly less informed about the car than they expected.

Our solution aimed to solve this by getting prospects to go on an interactive journey before booking a test drive. This data then would be sent to the dealer, where they can customise their sales pitch to each person they are seeing.